To be perfectly honest, I don't do this that well. However, I did remember reading a how-to guide a while back on this topic that thankfully was made sticky. Here is a link to it. I have not read it in a while, but I remember it being really well written.


https://www.cartographersguild.com/s...ad.php?t=12373
(Positioning Names on a Map by Ravells. It is under the reference material subheading)

It goes into name positioning, font and everything else (just skimmed through it again and is as great as I remember!).