I love it when people make excuses for corporate shenanigans. If I don't actively opt-in to provide any kind of data at all, you are deliberately spying on me and it should be outlawed. My hammer isn't reporting on me. My socks aren't reporting on me. My toothbrush isn't reporting on me. And nothing should. Period. It's not altruistic. It's not some big-hearted method of improving service. The fact that we have to play whack-a-mole on a case-by-case basis when this sort of behavior comes to the attention of enough people to generate a groundswell of outrage only goes to show that we need to get draconian laws into place to prevent anything like it.