With social media, a big question is -- what's your goal? Who are you trying to reach?

My goal with social media is to get hired for commissions, and my audience is primarily authors. I've found the most success Facebook and posting in author groups. I think TikTok would probably also be a good way to reach authors, but I frankly can't stand TikTok.

Basically, figure out what you want, who you have to reach, and where that audience hangs out.